embedded chips now in running shoes

Adidas have developed a running shoe that contains a chip.

According to the company, the Adidas One automatically adjusts to the runner's foot and adapts to road conditions. The microchip drives a tiny screw and cable system that moves the heel cushion.

This is a result of 3 years of secret research.

What can we expect next? It seems William Gibsons view of the future is getting closer.