embedded chips now in running shoes

Adidas have developed a running shoe that contains a chip.
According to the company, the Adidas One automatically adjusts to the runner’s foot and adapts to road conditions. The microchip drives a tiny screw and cable system that moves the heel cushion.
This is a result of 3 years of secret research.
What can we expect next? It seems William Gibsons view of the future is getting closer.

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