How to get properly googled

Recently Michael Heraghty wrote an article for the Sunday Business Post about how to get properly googled.
The advice is straight forward but practical. Michael has also published an ebook titled “Website Findability”
The objectives of this book are to teach the reader how to:
– Get top positions in search results on Google and Yahoo
– Massively increase the traffic to your site
– Research and target appropriate keywords and keyphrases
– Use techniques that work with major search engines
– Avoid spam techniques and other forms of “cheating”
– Analyze and understand your site statistics
Website Findability: Book on Search Engine Optimization (e-Book format)

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